· Bring more business to retailers / larger consumer base by attracting jobs that pay higher salaries
· Advertising outside our market
· Promote more B2B
· Have a unified marketing campaign (Promote Parker)
· There is not a subscription based newspaper in Parker – how do we attract other newspapers?
· Unified community based business organization/effort (Advocacy)
· Advocacy for local businesses to be awarded contracts
o ie; building, construction, printing
o Is preference given to local businesses?
o Gov’t and organizations should shop locally
o Notify local businesses of procedures to bid
· Transparency for tracking income/expenditures
· Entities should communicate/collaborate with each other to share information
o Create one place for businesses and consumers to get information
· New leadership –
o Create transparency
§ accounting policies/procedures
§ decision making process
§ representation to larger market area
· Broader involvement / more help from membership base
· Leadership development for non-profit boards
o Teambuilding development
· Consistent communication (e-mails)
· Organized approach
o Leadership
o Office procedures
· Research other models
· Business incubator
o Provide office space, business start-up continuation training, employee pools)
· Focus on businesses who employ large numbers of employees (manufacturing, research)
· Improve communication
· Consistent efforts to bring people to Parker
o Promote community identity
o Showcase our community
§ Jointly with all entities? Town, DDC, PEDC, Chamber
§ More events?
· Marketing / advertising to the community
o Partner with or advertise in HOA resources
RECAP FROM MORNING SESSION
- Recession
- Communication
o B2B
o B2C
o Networking
o Community
- Advocacy
o Town - +/-
o State
o Rent
o Taxes
- Education
o Economic gardening
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